The razor company Billie says its ad depicting women actually shaving their body hair is the first in 100 years-worth of advertising campaigns. They are the first female razor company to show body hair (pubic!) That we should shroud our limbs with clothing and postpone unveiling it until we've dieted and exercised and manipulated them enough to reach some sort of arbitrary and imaginary finish line. 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Let your hair down, maybe even out… we hope you’ll enjoy the breeze.”. But here's the thing—there is no finish line. Often, women shave 10x the surface area and navigate more curves and angles. ; Social media users have praised the brand for not being afraid to show pubic … Bonus: it comes with a magic holder to keep your razor stored safely on your shower wall. A women's razor brand has been praised for featuring pubic hair in its latest campaign. Body hair… The campaign is called "Red, White, and Do You," and its purpose is to normalize body hair at the pool or the beach. A Nike Model Is Being Attacked For Posing With Armpit Hair. An American women’s razor brand has been praised on social media for showing pubic hair in its latest campaign. Female-first razor subscription brand Billie is making history by being the first razor brand ever to show body hair in an ad campaign. P&G has cited the popularity of beards among young men for damping the sales of Gillette razors, while Billie emphasizes a laid-back attitude about feminine grooming that tends to appeal to younger women. A RAZOR company is dividing opinion by showing women rocking pubic hair in their latest advert. That's right, hair down there. ; The founders of Billie told Refinery29 they're hoping to help normalize female body hair. Billie is going viral for showing pubic hair for the first time in a razor advertisement. The 'Red, White and You Do You' campaign was launched in … “If we’re not acknowledging body hair exists, it’s a form of body shaming,” Gooley continued. The latest stories and trends, delivered right to your inbox. “We very much wanted to not only acknowledge that body hair exists, and to show it, but we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice not an expectation,” Georgina Gooley, Billie co-founder, told Glamour. “The 4th unofficially kicks off summer. Last year, Billie became, incredibly, the first ever brand to show female body hair in a razor ad, with its Project Body Hair campaign shot by Ashley Armitage. This weekend saw female-focused body brand, Billie, launch their newest campaign. Now, to celebrate the one year anniversary of the project, Billie is back and this time it’s putting pubic hair front and centre. this personal care brand just created the world's first clean (and cute) mosquito repellent. Billie, a female-first shaving company, is looking to change that with its latest campaign, which is all about tackling the body hair taboo. You don't have to shave if you don't want to, but if you do, Billie has products to help. Last year, Billie released their Project Body Hair campaign, becoming the first ever brand to show female body hair in a razor ad. Billie is the first women's razor brand in 100 years to show body hair, making history. Razor brand Billie launched a summer campaign to normalize pubic hair, per news shared with Marketing Dive. We can admire Billie’s efforts, but let us not forget this is a razor company that specialises in hair removal. Watch the full film, below. The brand showed pubic hair in its new ad, marking the first time it’s appeared in any advertisement, ever. At this point, I think we can all agree that the term "beach body" is outdated and problematic. 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